Swisstainable tourism | Clean waters run deep
[ad_1] One of Patek Philippe’s most enduring company slogans: “You never actually own a Patek Philippe. You merely look after it for the next generation,” was introduced when the company launched its “Generations” campaign in 1996. Trust the Swiss to know a thing or two about the power of legacy, and how to honour and […]
Trevor Noah and Roger Federer board the ‘wrong train’ in perhaps the greatest tourism ad ever
[ad_1] What do you get when you combine comedian Trevor Noah, tennis legend Roger Federer and the world famous clock-making, chocolate-brewing, Alpine-skiing symbol of neutrality, Switzerland? Apparently, a delightfully charming train ride through the Swiss countryside and perhaps the greatest tourism ad ever made. Both Noah and Federer shared a tourism ad they collaborated on […]
Sweden has had enough of being mixed up with Switzerland
[ad_1] They are both countries in Europe that begin with S and 120,000 people a year mix them up, Google searches show. ADVERTISEMENT Sweden’s tourist board has decided it is time to make it clear that the nation is not, in fact, the same country as Switzerland. According to Visit Sweden, the two countries are […]