Tag: new

How much did Tourism NZ spend on social media influencers in 2023?

[ad_1] TNZ said it typically uses influencers to target the independent professional segment aged 25-54 years. Photo / 123rf Tourism New Zealand spent almost a quarter of a million dollars on social media influencers in 2023, an Official Information Request has revealed. The final cost of $248,837 covered travel costs (air and ground), production costs, […]

Japan luxury hotels target rich foreign tourists with new openings

[ad_1] TOKYO — Japanese luxury hotel operators are looking to open new properties designed to attract wealthy overseas tourists, expecting them to account for a large majority of guests. Palace Hotel, whose flagship property sits just across from the Imperial Palace in Tokyo, will increase the number of hotels it operates across the country by […]