Tourism Ireland Hosts B2B Workshop in Copenhagen

Ireland was promoted to more than 30 top tour operators and travel agents from Sweden, Denmark, Norway and Finland – at Tourism Ireland’s 2024 Nordic trade workshop, which took place this week in Copenhagen.

Minister of State at the Department of Health and at the Department of Children, Equality, Disability, Integration and Youth, Anne Rabbitte TD, attended the event to lend her support.

A total of 25 tourism companies from Ireland took part in the workshop, meeting and doing business with the Nordic travel professionals, to inspire them to extend their Ireland offering, or to include Ireland for the first time, in their programmes for 2024 and beyond.

The event provided a valuable opportunity for Tourism Ireland and its partners to remind the Nordic travel professionals all about the many great things to see and do around Ireland – including our great food and drink offering, fantastic accommodation options, attractions and outdoor experiences. 

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “We’re delighted that so many key Nordic travel professionals have taken the time to come and meet with our partners from Ireland in Copenhagen this week, to find out more about our superb tourism offering. Our aim is to connect our partners from Ireland with the influential Nordic tour operators and travel agents who bring valuable tourists to Ireland.”

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