Tamil Nadu, one of India’s vibrant states, has witnessed substantial growth in its tourism sector, over the years. The state government has actively promoted tourism by investing in essential infrastructure such as transportation and accommodation. The state’s dedicated organization to promote tourism, Tamil Nadu Tourism Development Corporation, undertakes the responsibility of upholding the state’s tourism sector.

World Tourism Day, celebrated globally on September 27th each year, serves as a significant occasion to recognize and celebrate the state’s tourism potential. In this spirit, the authorities in Thanjavur district organized a series of special programs spanning a week to mark Tourism Day.

On September 28th, an engaging Kolam competition took centre stage in Thanjavur district, drawing the participation of 25 women. Kolam, a traditional art form in Tamil Nadu, is distinct from the northern counterpart known as Rangoli. It involves the use of white powder, typically made from edible rice flour, to create intricate and beautiful designs outside homes, buildings, and offices.

The competition saw 25 enthusiastic women showcasing their creativity by crafting various Kolams. These art pieces not only celebrated Tourism Day but paid homage to the region’s iconic temples. District Collector, Deepak Jacob graced the event with his presence and announced that all participants would receive prizes and certificates in recognition of their artistic efforts, a gesture scheduled to coincide with Gandhi Jayanti.

The participants expressed their excitement and appreciation for this creative initiative. They mentioned how the competition provided a welcome break from their daily routines of managing households and work responsibilities. One participant, during an interview with Local18, shared her enthusiasm, stating, “We were elated when we heard about the Kolam competition. Engaging in such programs away from home and work is something we cherish.” Families also thronged to the event, underscoring the significance of Tourism Day in the community.