Based on the findings, recent travellers to Thailand comprised mostly Millennials (51%), followed by affluent travellers (27%), families travelling with young kids (18%), young singles (16%), Gen Z (15%), families travelling with older kids (14%), and silver travellers (11%).

When it comes to the typical length of leisure trips, silver travellers stayed the longest in Thailand with an average of 12 nights, while the average visitor stayed for eight nights. When broken down by nationalities, Singaporeans stayed the longest, spending seven nights in the country, followed by Chinese and Vietnamese tourists who spent five nights, and Malaysians and Filipinos who averaged four-night stays.

While visiting Thailand, almost half of all travellers use payment cards (48%) as their payment method for all activities, with affluent travellers and families with kids being the biggest card users on items such as shopping (39%), dining (33%) and holiday activities (33%). Travellers use cards extensively for their pre-trip-related spending on big-ticket items like accommodation (81%) and transport (69%).

When it comes to preferred accommodation, more than eight in ten (83%) opted to stay in a hotel. The top five drivers of accommodation choice are safety (76%), cleanliness (63%), location (54%), value for money (52%), and in-room amenities (41%).