TBO Academy hosts ‘Saudi Awards Night,’ spotlights Saudi’s tourism appeal

TBO Academy recently hosted the ‘Saudi Awards Night’ at Hotel Sahara Star in Mumbai, recognising top-performing agents for Saudi Arabia as a destination. The event also aimed to enlighten the travel industry about the growing allure of Saudi Arabia as a premier upcoming travel destination, featuring an engaging presentation on Saudi Arabia’s flourishing tourism offerings and exciting opportunities at TBO for the destination.

With Vision Saudi 2030 driving economic diversification and global engagement, Saudi Arabia is positioning itself as a lucrative destination with numerous upcoming giga tourism projects. Aarish Khan, Chief Commercial Officer at TBO.com, emphasised the company’s commitment to meeting the evolving needs of the travel community, highlighting their strategic focus on Saudi Arabia.

TBO Saudi Awards Night TBO Saudi Awards Night TBO Saudi Awards Night

Attended by a diverse audience, including TBO and Saudi Tourism delegates, travel agents, and media representatives, the event was a blend of business recognition and cultural appreciation, exemplified by the Iftar dinner. It provided an opportunity to forge partnerships and showcase Saudi Arabia as an enticing destination on the global travel landscape.

Aarish Khan, CCO, TBO.com

Speaking to TTJ, Aarish highlighted Saudi Arabia as a key focus area for TBO, “Saudi Arabia is one destination where we are focusing big time, and we are closely collaborating with the Saudi Tourism Authority. We identified the top sellers of Saudi, and since it was the year-end and our targets were achieved, it was the opportune time for the Awards night.

“Saudi Arabia is heavily investing in tourism and revising policies, resulting in numerous changes in the tourism landscape. Currently, we are receiving a lot of leisure queries, indicating an exciting time ahead for selling Saudi Arabia. Our vision this year is to double the number for Saudi Arabia compared to what we achieved in 2023. The opportunities are substantial; hence, we are also establishing a DMC for leisure travel to Saudi Arabia.”

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