Tag: spend

Coromandel proves to be good for your health

Lonely Bay is considered a hidden gem in The Coromandel. Photo / Tim Roxborogh This summer has treated the Coromandel well and there are still great things to come. Local tourism organisation Destination Hauraki-Coromandel launched its summer campaign, the Coromandel Cure, in December, which was based on a new study that found the Coromandel to […]

How much did Tourism NZ spend on social media influencers in 2023?

TNZ said it typically uses influencers to target the independent professional segment aged 25-54 years. Photo / 123rf Tourism New Zealand spent almost a quarter of a million dollars on social media influencers in 2023, an Official Information Request has revealed. The final cost of $248,837 covered travel costs (air and ground), production costs, agency […]