How much did Tourism NZ spend on social media influencers in 2023?
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TNZ said it typically uses influencers to target the independent professional segment aged 25-54 years. Photo / 123rf Tourism New Zealand spent almost a quarter of a million dollars on social media influencers in 2023, an Official Information Request has revealed. The final cost of $248,837 covered travel costs (air and ground), production costs, agency […]
Japan luxury hotels target rich foreign tourists with new openings
TOKYO — Japanese luxury hotel operators are looking to open new properties designed to attract wealthy overseas tourists, expecting them to account for a large majority of guests. Palace Hotel, whose flagship property sits just across from the Imperial Palace in Tokyo, will increase the number of hotels it operates across the country by 2.5 […]