How much did Tourism NZ spend on social media influencers in 2023?

TNZ said it typically uses influencers to target the independent professional segment aged 25-54 years. Photo / 123rf Tourism New Zealand spent almost a quarter of a million dollars on social media influencers in 2023, an Official Information Request has revealed. The final cost of $248,837 covered travel costs (air and ground), production costs, agency […]