The Queensland government will attempt to lure tourists back to the state’s flood-ravaged far north with discounted flights and accommodation.
Premier Steven Miles said it was hoped discounts would help businesses recoup lost costs, after footage of the December floods went “viral” and led to millions of dollars worth of cancellations.
“We really need to get the message out to Australia and the world that Cairns and Far North Queensland is open for business,” Mr Miles said.
“Here in Cairns, you wouldn’t really know the cyclone had hit.”
He said tourists were noticeably missing from Far North Queensland, where many people’s livelihoods are reliant on the holiday trade.
“This is a chance for Australians to see all those things and at the same time support small businesses,” Mr Miles said.
“Cairns and the state’s far north is a global tourism icon, people come here to experience the Great Barrier Reef, Daintree and Kuranda’s Skyrail.”
Discounted one-way flights to Cairns
In a $5 million funding agreement between the state and federal government, Qantas and Jetstar will discount one-way flights to Cairns from “most parts of Australia” until the end of March.
The state government said discounted accommodation packages would also be made available in coming weeks.
ABC News: Kristy Sexton-McGrath
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“The discounts on offer are substantial and ideal for anyone looking for an exciting or relaxing tropical getaway,” federal Emergency Management Minister Murray Watt said in a statement.
“They also support the communities of Far North Queensland in their recovery by attracting visitors back to the region.”
Tourism and Events Queensland chief executive Patricia O’Callaghan said the scheme was “exactly what our operators need”.
“These are really strong price points which will encourage Australians to jump on a plane a take a holiday in Far North Queensland,” she said.
“Whether it be enjoying a tropical oasis relaxing poolside or experiencing a great adventure … Cairns operators are ready to welcome you.”
