Singapore Tourism Board collabs with Nykaaland to bring exciting retail scene to India

Mumbai: Singapore’s beauty and fashion scene is famously vibrant and future-forward, with innovation at its heart. Over the years, this has paved the way for thoughtfully crafted brands that offer products that are not only functional but also natural, clean, and sustainable.

Giving consumer a slice of Singaporean beauty and fashion, Singapore Tourism Board (STB) is bringing to India three homegrown brands – wellness label Sage & Ylang, skincare collective Fawn Labs, and fashion label GINLEE Studios – in collaboration with Nykaaland on the 4 and 5 November 2023.

STB regional director, India, Middle East, South Asia & Africa GB Srithar said, “GB Srithar, Regional Director, India, Middle East, South Asia & Africa, STB said, “Passion is the very cornerstone of the Singapore story, and the same can be said about our many homegrown brands that make up the rich retail tapestry of Singapore. Whether it’s a love for experimentation, a celebration of culture, or a drive for innovation – passion is what unites them, and we are thrilled to be bringing three of these iconic brands to Nykaaland this year. The Singaporean pop-up at Nykaaland has been curated to give consumers a first-hand taste of some of the extraordinary retail experiences that are truly ‘Made in Singapore.’ With young Indian travellers actively planning for more meaningful travel, we hope that this effort brings us closer to our consumers and inspires them to choose Singapore as their next travel and shopping destination.”

Representing Singapore’s remarkable feat within fashion, skincare, and wellness innovation, prominent brands Sage & Ylang, Fawn Labs, and GINLEE Studios will be seen in India for the first time at Nykaaland.

GINLEE Studios is an acclaimed, sustainable fashion label that crafts timeless pieces blending style and practicality. GINLEE Studios  co-founders and designers Tamir Niv and Gin Lee said, “We are delighted for the opportunity to interact with the Indian audience at Nykaaland! We are also very curious to explore forms, and fabrics in India. GINLEE Studios is about designs that are accessible for everyone, and we would love to understand how we can expand our consumer base to India with our styles that transcend time and trend.”

Sage and Ylang specializes in microbiome-friendly skincare, addressing diverse skin concerns with scientific precision. Sage and Ylang founder and formulator Irene Chong said, “The Indian skincare market is fascinating, and we are ecstatic to be given the chance to meet and engage with consumers from this market. With our unique, microbiome-centric skincare solutions, we would love to gauge the interest in our products, and Singapore’s vibrant beauty scene.”

Fawn Labs founder Hann Chia said, “Fawn Labs focus on the ideology of Slow Beauty and Sustainability. This ethos is reflected in our artisanal products from their formulations to how they can be used in simple rituals to create a more mindful and intentional approach to life. I am beyond excited to introduce some of these unique and bespoke products at Nykaaland. We look forward to interacting with Indian consumers and giving them an insight into the strides that Singaporean brands are making within the beauty industry.”

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