OYO launches 60% festive discount, woos Indian tourists to Dubai

In a bid to lure Indian tourists to the dazzling city of Dubai, global hospitality technology company OYO has unveiled a generous festive discount of up to 60 Percent. The limited-time offer is set to make Dubai’s luxurious accommodations more accessible to Indian travellers seeking a dream vacation during the upcoming festive season.

OYO, renowned for its innovative approach to hospitality, is extending this lucrative deal from October 11th to October 31st, 2023. However, the allure doesn’t stop there, as guests have until December 31, 2023, to book their stay in any of OYO’s 130 properties scattered across prime Dubai locations, including Marina, Business Bay, Jabel Ali, Sports City, and Discovery Garden. 

Most of these properties fall under OYO’s “Homes” category, offering a blend of contemporary luxury and budget-friendly options. Designed with families and groups in mind, these fully furnished accommodations come equipped with modern amenities like gyms and pools. The ample living space available in OYO Homes makes them a preferred choice for those seeking a relaxing and spacious vacation.

The timing of this enticing offer aligns perfectly with Dubai’s strategic focus on attracting a more diverse range of Indian visitors, particularly from emerging metros such as Jaipur, Lucknow, Guwahati, Bhubaneshwar, and Chandigarh. Dubai, with its world-class attractions, luxurious shopping experiences, and breathtaking landscapes, has long been a dream destination for Indian tourists.

The city boasts iconic landmarks such as the Burj Khalifa, the world’s tallest building; the Palm Jumeirah, the largest artificial island; and the Dubai Mall, the world’s largest shopping mall. Furthermore, Dubai has become a paradise for food enthusiasts, offering a wide range of unique coffee shops and exclusive bean-to-bar chocolate boutiques. 

India stands out as the primary source of international travellers to Dubai, according to a report by the Department of Economy and Tourism of Dubai. In the first quarter of 2023, approximately 4.6 million international overnight visitors chose Dubai as their destination, marking a significant increase from the approximately 3.9 million tourists during the same period in 2022. India emerged as the top source market, contributing approximately 800,000 tourists, followed by Russia (470,000), the United Kingdom (390,000), and Saudi Arabia (350,000). 

Karan Ashok, Head of OYO Middle East, expressed his enthusiasm, saying, “We are excited to host our guests from India this festive season. OYO’s festive season discount scheme for Dubai is available for a limited time. With our discounts, flexible booking options, and complimentary services, we aim to ensure that every traveller from India has a memorable experience in Dubai.”

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