A new series of long-form digital videos added to “The Welcome Desk” platform introduced by Target last year. “The Welcome Desk” plays off the brand’s history of concluding ads by inviting viewers to call a toll-free number to start planning their trip by turning the operators into characters.

“The Welcome Desk: A Closer Look” stars the familiar faces of The Welcome Desk campaign as they give viewers, well, a closer look at puffins, whales, and icebergs. The videos provide a first-person perspective of the tourist experiences offered by the province, with a combination of professional footage and user-generated content from visitors and locals.