LA Tourism celebrates Hollywood Sign’s centennial milestone in Mumbai


The Hollywood Sign stands as a premier tourist attraction in the vibrant City of Los Angeles, solidifying its status as Hollywood’s biggest star. This year marks a significant milestone as the iconic landmark reached its 100th anniversary. To celebrate this momentous occasion, the Los Angeles Tourism and Convention Board in India held a grand event alongside their esteemed travel partners in Mumbai on December 8, 2023.

Hollywood Sign turns 100 - LA Tourism (3)

While the Hollywood Sign remains an enduring symbol of the entertainment industry on a global scale and stands as Los Angeles’ most iconic landmark, Seema Kadam, Regional Director, India, Los Angeles Tourism and Convention Board, shared her sentiments on the noteworthy occasion.

She expressed, “After several years, this celebration marks a coming out moment for LA. The Hollywood Sign, our global icon, is one of the compelling reasons for people to choose Los Angeles – not merely for a photo opportunity against its backdrop, but because LA embodies a city of boundless possibilities. Happy 100th Anniversary!”



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