Hyundai EV pilot test to support ultraluxury tourism in Saudi Arabia

Hyundai will run pilot tests with its electric vehicles (EVs) and hydrogen fuel cell cars to boost ultraluxury tourism in Saudi Arabia. 

Hyundai Motor Group signed a memorandum of understanding with Red Sea Global to run pilot tests in the ultraluxury tourism destination of Amaala and Ummahat Islands resort. Red Sea Global is owned by the Public Investment Fund of Saudi Arabia, which is in charge of developing the country’s tourism. 

“With this MOU, we will explore various cooperation opportunities that can make the best of both parties. Hyundai Motor Group will continue to push for partnerships to secure future growth engines and contribute to the global energy paradigm shift,” said Lee Dong-kun, vice president at Hyundai Motor Group.

Saudi Arabia aims to spread the adoption of green cars by partnering with the South Korean automaker reported the Korea Herald. The pilot tests conducted at Amaala and Ummahat Islands Resorts are expected to promote eco-friendly future mobility in Saudi Arabia.

“Through Hyundai Motor Group’s state-of-the-art technology and eco-friendly mobility solutions, we have moved a step closer to carbon neutrality while being able to exceed the customers’ expectations for style, comfort, and environmental responsibility,” noted Red Sea Global CEO John Pagano. 

Pagano called Hyundai a world-class leader in sustainable, luxury mobility. The Asian automaker has released some impressive award-winning all-electric vehicles. For instance, the Hyundai IONIQ 5 was named the Best Electric Five-Passenger SUV for families. Meanwhile, the IONIQ 6 was named Midwest Automotive Media Association’s favorite plug-in vehicle. 

In 2023, the Hyundai and KIA brands placed second together in EV sales in the United States. The Hyundai Motor Group brands were behind Tesla and beat Detroit-based legacy automakers Ford and General Motors.

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